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CASE STUDY 1: Journalism | 1991 - 1997 Images


Expertise: Investigative journalism, editing, start-ups, content and magazine design, digital content, digital strategy.

Locations: Toronto and Guelph, Ontario, Canada and London, UK 1991 to 1997

Investigative Journalist, Editor, Reporter, Writer: David South

In the 1990s, it was often the case the best journalism and the best investigative journalism in Canada could be found in the country's alternative media.

A small sample of published stories with links is below:  

Investigative Journalism 

An Abuse of Privilege? 

Aid Organization Gives Overseas Hungry Diet Food

Artists Fear Indifference From Megacity

Casino Calamity: One Gambling Guru Thinks The Province Is Going Too Far

Counter Accusations Split Bathurst Quay Complex: Issues of Sexual Assault, Racism at Centre of Local Dispute

False Data Makes Border Screening Corruptible

New Student Group Seeks 30 Percent Tuition Hike

Peaceniks Questioning Air-raid Strategy in Bosnia

Safety at Stake

Somali Killings Reveal Ugly Side of Elite Regiment

Study Says Jetliner Air Quality Poses Health Risks: CUPE Takes on Airline Industry with Findings on Survey

Top Reporters Offer Military Media Handling Tips

Will the Megacity Mean Mega-privatization?

Will Niagara Falls Become the Northern Vegas?

This story was ahead of its time: revealing the introduction of a new computer border screening system, it found the system was open to abuse with false data being inputed.

In this story first, it revealed some of the country's top journalists were helping the military to better tell its story. This was in the wake of the First Gulf War and the 1990 Oka Crisis.

Health and Medical 

In a context of healthcare funding cutbacks and an ongoing wider austerity crisis in Canada, this piece for Canadian Living magazine - one of the country's top magazines - discovered there were many innovative models that could both improve health outcomes and save precious resources.

This feature for The Toronto Star found a quiet curriculum revolution in the country's medical schools was underway to improve doctors' bedside manners.

Changing Health Care Careers a Sign of the Times

Critics Blast Government Long-Term Care Reforms

Cut Services to Elderly, Says Doctors’ Survey … But Leave Our Salaries Alone!

Feds Call for AIDS, Blood System Inquiry: Some Seniors Infected

Government Urged to Limit Free Drugs for Seniors

Health Care on the Cutting Block: Ministry Hopes for Efficiency with Search and Destroy Tactics

Health Care in Danger 

Lamas Against AIDS

New Legislation Will Allow Control of Medical Treatment

New Seniors’ Group Boosts ‘Grey Power’: Grey Panthers Chapter Opens with a Canadian Touch

Philippine Conference Tackles Asia's AIDS Crisis

Private Firms Thrive as NDP ‘Reinvents’ Medicare

Psychiatric Care Lacking for Institutionalised Seniors

Seniors Falling Through the Health Care Cost Cracks

Specialists Want Cancer Treatments Universally Available

Take Two Big Doses of Humanity and Call Me in the Morning

Taking Medicine to the People: Four Innovators In Community Health

US Health Care Businesses Chasing Profits into Canada

Magazine Stories and Features 

The Ethics of Soup: Grading Supermarket Shelves - For Profit 

Freaky - The 70s Meant Something 

Land of the Free, Home of the Bored 

Man Out Of Time: The World Once Turned On the Ideas of this Guelph Grad, But Does the Economist John Kenneth Galbraith Know the Way Forward? 

Oasis Has Arrogance, A Pile of Attitude and the Best Album of 1994 

Porn Again: More Ways to Get Off, But Should We Regulate the Sex Industry? 

Redneck Renaissance: A Coterie of Journalists Turn Cracker Culture into a Leisure Lifestyle

Safety at Stake 

Swing Shift: Sexual Liberation is Back in Style  


The 1990s were a turbulent time for the wider media, as expanding channels and the arrival of the Internet shook up old formats.

The Big Dump: CP's New Operational Plan Leaves Critics with Questions Aplenty 

Channel Regulation: Swedes will Fight Children’s Advertising all the Way

Do TV Porn Channels Degrade and Humiliate? 

Is the UK Rushing to Watch TV Porn? 

Playboy ‘is not for sad and lonely single men’ 

TV's Moral Guide in Question - Again 

UK Laws on Satellite Porn Among Toughest in Europe 

Undercurrents: A Cancellation at CBC TV Raises a Host of Issues for the Future  

Special Reports 

From Special Report: NMM (New Media Markets) Spotlight on the Emergence of Satellite Porn Channels in the UK 

From Special Report: Sexual Dealing: Today’s Sex Toys Are Credit Cards & Cash: A Report on the Sex-for-Money Revolution 

United Nations 

Starting from Scratch: The Challenge of Transition

Freedom of Expression: Introducing Investigative Journalism to Local Media in Mongolia

State of Decay: Haiti Turns to Free-market Economics and the UN to Save Itself

Traffic Signs Bring Safety to the Streets 


Watch Magazine 

Id Magazine 


Prior to widespread access to the Internet and mobile communications, newsletters were the best and often only way to reach a niche audience. Hannah Institute for the History of Medicine

New Media Markets

Screen Finance

Blue Sky Bulletin  

Other Resources

Mongolia's first online magazine, Ger pioneered online journalism in the country, winning many awards and a global audience of readers.

Ger Magazine: Issue 1 

Ger Magazine: Issue 2 

In Their Own Words: Selected Writings by Journalists on Mongolia, 1997-1999 (ISBN 99929-5-043-9) 

Cover of Mongolian Rock and Pop book, published in 1999.

Mongolian Rock and Pop Book (ISBN 99929-5-018-8) 

Cover of Wild East: Travels in the New Mongolia, published in 2000. It documented a turbulent time in the country.

Wild East: Travels in the New Mongolia (ISBN 1-55022-434-4)


1991: Begin career as investigative journalist and editor.

1992: Work as a Medical and Health Reporter for Today’s Seniors and as an Investigative Journalist for Now Magazine. Work as Editor and Writer for the Hannah Institute for the History of Medicine’s newsletter. 

1993: Published in many publications, including The Toronto Star, Canadian Living and This Magazine.

1994: Work on re-launch of Watch Magazine 2.0 and its expansion (see Case Study 2). 

1995: Work as reporter for two Financial Times newsletters in London, UK.

1996: Work on re-launch of Watch Magazine 3.0 and its expansion. Begin work at Id Magazine as its Features Editor (see Case Study 3). 

1997: Begin two-year assignment with the United Nations mission in Mongolia (see Case Study 4).  


David South … proved himself to be a penetrating, thorough and hard-working journalist. He produced a lot of very good stories …” Neil McCartney, Editor, Screen Finance, Telecom Markets and Mobile Communications, London, UK 

Reporting from Port-au-Prince, Haiti for Id Magazine in 1996. Former colleague from Canada's Id Magazine, photographer Phillip Smith (now an epic web guru/Digital Product Developer based in Palo Alto, California), was going through his archive of photo journalism and dug up these two photographs from our Haiti assignment in 1996.

© David South Consulting 2017