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A UNDP Success Story: Grassroots Environmental Campaign Mobilizes Thousands in Mongolia | 1998

I had read the other day the following headline from Bloomberg: World's Worst Air Has Mongolians Seeing Red, Planning Action. As far back as 1999, such a health and environmental tragedy was foreseen by a highly successful UNDP environment project. As its Canadian adviser Robert Ferguson said to UNDP News at the time, “Mongolia’s environment is endangered by a range of problems that are on the brink of exploding."

He knew what he was talking about: Ferguson and his Mongolian colleagues had spent two years mobilizing Mongolians across the country to take practical steps to address the country's environmental problems as part of the Environmental Public Awareness Programme (EPAP). Few people had as much first-hand knowledge of the country and its environmental challenges than they did.

In its 2007 Needs Assessment, the Government of Mongolia found the EPAP projects "had a wide impact on limiting many environmental problems. Successful projects such as the Dutch/UNDP funded Environmental Awareness Project (EPAP), which was actually a multitude of small pilot projects (most costing less than [US] $5,000 each) which taught local populations easily and efficiently different ways of living and working that are low-impact on the environment." 

UNDP News: Networking Publication of UNDP Staff Worldwide April/May 1999 

A UNDP Success Story 

By David South, Communications Coordinator, UNDP Mongolia 

Grassroots environmental campaign mobilizes thousands in Mongolia 

A countrywide environmental education campaign in Mongolia has drawn praise from around the world, most especially for its ability to mobilize thousands of people and produce hundreds of advocacy materials.  

Robert Ferguson, a UNV Information Specialist from Canada, has just finished a two-year assignment advising on the Environmental Public Awareness Programme. The project, implemented by UNDP, proved that civil society is alive and very well in Mongolia, despite 70 years of Communism and the hardships of transition to a free-market economy.  

For the first-time visitor to Mongolia, it is easy to be dazzled by the view: the expansive steppe, the sparse population with a sprinkling of nomadic tents, the enormous herds of sheep, goats and cows. First impressions tend toward the belief that Mongolia is an unspoiled paradise where nomads have roamed for thousands of years. The reality is considerably different. The 600,000-plus capital of Ulaanbaatar, or Red Hero, is densely populated, urban and home to the country’s remaining factories and electrical power plants. In winter, pollution from power plants and coal stoves in the traditional tents, or gers, where half of the city’s population still lives, chokes the population and causes numerous respiratory problems. 

While Mongolia has space to spare - the population is 2.4 million, plus 32 million head of livestock, in a territory the size of Western Europe - a long list of threats are taking their toll on this harsh but beautiful country.  

“Mongolia’s environment is endangered by a range of problems that are on the brink of exploding,” says Robert Ferguson. “As these  problems are not yet out of control, this country is in a very good position for grassroots initiatives that can help communities to realize their environmental problems and understand possible ways to keep them under control … 

... On one cold autumn day, Ferguson and his colleagues are visiting a project in the shantytown of Chingeltei in the north of the capital. A majority of Ulannbaatar’s population live in neighbourhoods like this, where the mix of traditional gers, wooden cottages and newly built Mongolian monster homes gives a vivid example of the transition years. The population has exploded as more and more Mongolians seek out their dreams in the capital.  

The Environmental Public Awareness Programme, or EPAP, uses small grants of between $1,000 and $2,000 to start awareness projects with local NGOs. After two years, nearly 100 small projects have been implemented - yet the original project document had only proposed 15 projects.  According to Ferguson, the project team, which includes Sumiya and Davaasuren, were struck by the wellspring of enthusiasm they were tapping.

… Garbage is strewn liberally on the dusty streets. Inspired by recycling campaigns in his native Canada, Ferguson encouraged local women to start the Blue Bag Project. Local women proudly show off their streets - garbage-free - as they collect pop and beer bottles and animal bones to turn in for cash at the local recycler. This is just one EPAP project that has galvanized grassroots action. Back in the EPAP at the Stalinesque Ministry of Nature and Environment, Ferguson continues … 

…. were all weak. What was needed was a means to take the right to public participation and an understanding of these laws to community organizations and let them develop public awareness campaigns that get the information out.”  

The Programme has exceeded expectations … 

…. “The response we got to our initial call for interested environmental groups was unexpected,” says Ferguson. “NGOs came from nowhere. And they embraced the idea …

… In October last year, EPAP launched the Mongolian Green Book, a pocket-sized environmental awareness handbook for NGOs. More recently Ferguson completed a Handbook on Environmental Public Awareness to share Mongolia’s experiences with others who care about the environment…

… The workshop is an immediate follow-up to the launching of the network through a workshop attended by 12 members in December 1998…

… with such enthusiasm that we pursued more money and nearly doubled the funding for small public awareness problems.”

Note: This is just an excerpt from the story. This issue of UNDP News featured contributions from UN Secretary-General Kofi Annan, Danny Glover, Nadine Gordimer and Amartya Sen.


The highly successful EPAP project was profiled in UNDP News in April/May 1999. This issue of UNDP News featured contributions from then UN Secretary-General Kofi Annan, Danny Glover, Nadine Gordimer and Amartya Sen.
Many resources are available online to explore Mongolia's 1990s transition experience.
The Environmental Public Awareness Handbook: Case Studies and Lessons Learned in Mongolia, published in 1999 by the UNDP Mongolia Communications Office.
The Mongolian Green Book was published in 1999 by the UNDP Mongolia Communications Office.
Read Robert Ferguson's The Devil and the Disappearing Sea: Or, How I Tried to Stop the World's Worst Ecological Catastrophe (Publisher: Raincoast Books, 2004) to learn more about the toxic mix of politics and the environment. 

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